It All Began With… Sponge Cake
It all started in 1959 with a bakery and a dream. The Setton brothers, Joshua and Morris hoped that they could win over the taste buds of Brooklyn’s residents with delicious sponge cake and jelly donuts.
Years later that dream grew into a passion to share gourmet food and specialty items. In 1967 they opened their first grocery store on Kings Highway in Brooklyn and later grew to nine stores. During that time, the Setton brothers began selling packaged nuts and seeds to major retailers in the New York metropolitan area. In 1981 they expanded the operation by entering the wholesale business selling nuts, dried fruits, seeds, trail mixes and other specialty items.
It wasn’t until 1987, just as American pistachios were entering the marketplace, that their passion turned westward to pistachios. The American pistachio industry was quite young, with the first commercial crops in California harvested in the late 70’s. Here lay an opportunity to enter America’s agricultural heartland and contribute to what the Setton brothers believed was a crop with great potential.
A Family Tradition
Today Setton Pistachio of Terra Bella, Inc. is still committed to the same passion that started close to 50 years ago. Located in the heart of the San Joaquin valley in California’s Central Valley, Setton Pistachio of Terra Bella, Inc. is one of America’s largest pistachio grower and processors. The family’s passion for farming California pistachios today encompasses over 10,000 acres farmed directly and in partnership with others. As a vertically integrated pistachio company, Setton is able to focus on its tradition of excellence and pays attention to every step of the process, ensuring the top quality and value of their family’s passion… pistachios.
A Look At Our Harvest
It begins the moment a seed is planted. Watch our wholesome pistachio nuts grow.
Get up close and personal with Setton Farms and "America's Best Tasting Pistachios" at one of our upcoming trade shows.